The franchise, which is owned by a family, has nearly 300 locations in five states: Texas, Arkansas, Missouri, Oklahoma, and Kansas Regardless of their extraordinary plan of action, Braum’s Ice Cream & Burger Restaurant battled to isolate themselves from their opposition and requested that we assist with working on their perceivability.

Challenge Braum’s Ice Cream & Burger Restaurant wanted to ensure that they were relevant when potential customers searched for key items in a highly competitive industry. Braum’s wanted customers to see their name near the top of the search results when someone typed in “Ice Cream Near Me” or “Best Hamburgers in Town.” The challenge was distinguishing Braum’s from other businesses that offered products and services that were comparable.

Strategy The Braum’s Ice Cream & Burger Restaurant team used both onsite and offsite strategies in its strategy.

Our team discovered, after conducting extensive research, that Braum’s Ice Cream & Burger Restaurant required distinct landing pages for each of its 300 locations in order to display more specific engagement data. We also added accurate NAP (Name, Address, and Phone) details, store hours, in-store photography, and menu photography to these new pages.

The Braum’s Ice Cream & Burger Restaurant team also worked off-site to make store locations more visible in relevant searches on directories like Google, Bing, Yelp, and others.

Results The objective was to get 15% more visitors to the landing page in a year on Braum’s Ice Cream & Burger Restaurant. The team made certain that each location’s NAP (Name, Address, and Phone) information, store hours, in-store photography, and menu photography were present on all platforms in order to accomplish this. Additional information, including nutrition facts, was also added.

Braum’s Ice Cream & Burger Restaurant saw an increase in overall website traffic of 49.69% as a result of these strategies, exceeding the goal by 231.26%. Referral traffic also increased by 12.33 percent.